Game Localization

What is Game Localization?

Game localization involves more than just translating your game into a specific target language. It requires a set of team who truly understands the gameplay of your product and localizing the assets into the local culture, tradition, and most importantly not taking away what makes the game entertaining for the players.


Game localization, unlike others, involves more sophisticated approach of localizing a gameplay into a specific culture, tradition, and social adaptation in the targeted region.


The process of localizing a game includes and not limited to major changes in the game (e.g. altering art assets, creating new packaging and manuals, cutting out portions of the game due to difference in cultural sensitivities and/or legal requirements).

Benefits of Localizing Your Game

  • Increase customer satisfaction and values 

  • Creating fanbase in various countries - more exposure, bigger awareness

  • Increase your number of sales

  • Obvious, but most important, increase in sales.

  • Increase your number of downloads

Reasons to Localize Your Game

  • Video games have become an irreplaceable part of our global culture, yet not a lot of developers realized the importance of appealing the local tongues.

  • Growing demand and numbers of video game players in non-English speaking countries - e.g. Indonesia has reached $1 billion revenue in the global gaming industry, with average YoY growth of 37%,

  • Rapid growth of the game industry - valued at $120 Billion and  +7.8% YoY growth (according to SuperData, 2018)

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